Did you know the artist or graphic designer who created your logo probably owns the copyrights to it? Logo copyrights are secured automatically when the logo is created, or “fixed in a copy for the first time.” And the designer (or “author”) immediately becomes the owner of the design. Unless your contract specifically states that … Read more
So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what? With the social media taking the internet by storm, you can build your brand the new-fashioned way. Create a Facebook Page for your business. If you don’t already have … Read more
The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format.
I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each … Read more