I just had a long email dialog with a potential client who wanted a website developed along with ongoing maintenance. I finally got around to asking her what her budget was: $300-$400. I just about fell out of my chair laughing. $300 would just about get her a single templated page with no design, no … Read more
As your business grows and evolves, so should your website. The site you put up 5 or even 2 years ago may not reflect what you’re company is doing today. When I first began building websites, I was keen on a static page that would look and feel like a print piece. But unlike print … Read more
Did you know the artist or graphic designer who created your logo probably owns the copyrights to it? Logo copyrights are secured automatically when the logo is created, or “fixed in a copy for the first time.” And the designer (or “author”) immediately becomes the owner of the design. Unless your contract specifically states that … Read more
So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what? With the social media taking the internet by storm, you can build your brand the new-fashioned way. Create a Facebook Page for your business. If you don’t already have … Read more
The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format.
I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each … Read more