corporate identity - Shimmin Design

5 Great Ways to Extend Your Brand for Free

June 17, 2009 by Melissa Shimmin

So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what? With the social media taking the internet by storm, you can build your brand the new-fashioned way. Create a Facebook Page for your business. If you don’t already have … Read more

9 Essential Elements of a Corporate Identity

May 14, 2009 by Melissa Shimmin

I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each … Read more