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	<title>Shimmin Design</title>
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	<link>http://shimmindesign.com</link>
	<description>graphic design + web design + branding</description>
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		<title>New Book by Melissa Shimmin</title>
		<link>http://shimmindesign.com/2012/08/25/new-book-by-melissa-shimmin/</link>
		<comments>http://shimmindesign.com/2012/08/25/new-book-by-melissa-shimmin/#comments</comments>
		<pubDate>Sat, 25 Aug 2012 01:04:33 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Melissa Shimmin]]></category>

		<guid isPermaLink="false">http://shimmindesign.com/?p=687</guid>
		<description><![CDATA[I&#8217;ve been working on a children&#8217;s book for use with the Kindle Reader. Numbers 1-10is a digital board book for preschoolers. It&#8217;s full color, so it&#8217;s best viewed on the Kindle Fire, or the Kindle Reader on your smart phone. Check it &#8230; <a href="http://shimmindesign.com/2012/08/25/new-book-by-melissa-shimmin/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Art of Logo Design</title>
		<link>http://shimmindesign.com/2012/07/23/the-art-of-logo-design/</link>
		<comments>http://shimmindesign.com/2012/07/23/the-art-of-logo-design/#comments</comments>
		<pubDate>Mon, 23 Jul 2012 17:15:19 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://shimmindesign.com/?p=676</guid>
		<description><![CDATA[Part of PBS&#8217; Off Book documentary series, the Art of Logo Design explores the logo&#8217;s origins, and what makes a good logo today.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>9 Building Blocks for Creating a Powerful Brand</title>
		<link>http://shimmindesign.com/2012/04/11/9-building-blocks-for-creating-a-powerful-brand/</link>
		<comments>http://shimmindesign.com/2012/04/11/9-building-blocks-for-creating-a-powerful-brand/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 01:01:09 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://shimmindesign.com/?p=592</guid>
		<description><![CDATA[Use these 9 key building blocks to create, strengthen and evolve your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when building your brand. They should &#8230; <a href="http://shimmindesign.com/2012/04/11/9-building-blocks-for-creating-a-powerful-brand/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Work: Logo Design for Celebrate Nashville</title>
		<link>http://shimmindesign.com/2011/08/01/new-work-logo-design-for-celebrate-nashville/</link>
		<comments>http://shimmindesign.com/2011/08/01/new-work-logo-design-for-celebrate-nashville/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 23:32:30 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://shimmindesign.com/?p=495</guid>
		<description><![CDATA[Celebrate Nashville is a rich cultural event celebrating Nashville&#8217;s diverse minority communities with music, dance, food and art. Originally called Celebration of Cultures, the event&#8217;s logo needed to retain some aspects of the original logo, while at the same time &#8230; <a href="http://shimmindesign.com/2011/08/01/new-work-logo-design-for-celebrate-nashville/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://shimmindesign.com/2011/08/01/new-work-logo-design-for-celebrate-nashville/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>NEWS: We&#8217;ve Moved!</title>
		<link>http://shimmindesign.com/2011/08/01/news-weve-moved/</link>
		<comments>http://shimmindesign.com/2011/08/01/news-weve-moved/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 19:31:38 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://shimmindesign.com/?p=489</guid>
		<description><![CDATA[We&#8217;re finally here, at our new office at Club Auto Sport in San Jose, CA! &#160; &#160; &#160; &#160; &#160; Address is: Shimmin Design 521 Charcot Ave Suite 111-E San Jose, CA  95131]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should I Blog?</title>
		<link>http://shimmindesign.com/2011/07/22/why-should-i-blog/</link>
		<comments>http://shimmindesign.com/2011/07/22/why-should-i-blog/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 01:11:09 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://shimmindesign.com/?p=483</guid>
		<description><![CDATA[When working with a new client on their website, I invariably ask if they would like to include a blog as part of their site. Most would not. &#8220;Why would I blog?&#8221; and &#8220;What would I write about?&#8221; are questions &#8230; <a href="http://shimmindesign.com/2011/07/22/why-should-i-blog/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>NEWS: Shimmin Design Moves to the South Bay</title>
		<link>http://shimmindesign.com/2011/07/20/news-shimmin-design-moves-to-the-south-bay/</link>
		<comments>http://shimmindesign.com/2011/07/20/news-shimmin-design-moves-to-the-south-bay/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 17:40:36 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://shimmindesign.com/?p=451</guid>
		<description><![CDATA[We have moved to a new office! Shim­min Design is now located in San Jose, CA and continues to serve clients throughout the San Fran­cisco Bay Area and beyond. Our new address is: 521 Char­cot Avenue Suite 111-E San Jose, &#8230; <a href="http://shimmindesign.com/2011/07/20/news-shimmin-design-moves-to-the-south-bay/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;m Stuck with a Bad Logo &#8211; Now What?</title>
		<link>http://shimmindesign.com/2011/05/12/im-stuck-with-a-bad-logo-now-what/</link>
		<comments>http://shimmindesign.com/2011/05/12/im-stuck-with-a-bad-logo-now-what/#comments</comments>
		<pubDate>Thu, 12 May 2011 19:00:22 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=358</guid>
		<description><![CDATA[Way back when you started your business you didn&#8217;t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you&#8217;re not a designer) or you bought a pre-made logo from &#8230; <a href="http://shimmindesign.com/2011/05/12/im-stuck-with-a-bad-logo-now-what/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://shimmindesign.com/2011/05/12/im-stuck-with-a-bad-logo-now-what/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEWS: Shimmin Design is now offering payment plans</title>
		<link>http://shimmindesign.com/2011/05/05/news-shimmin-design-is-now-offering-payment-plans/</link>
		<comments>http://shimmindesign.com/2011/05/05/news-shimmin-design-is-now-offering-payment-plans/#comments</comments>
		<pubDate>Thu, 05 May 2011 19:11:17 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=351</guid>
		<description><![CDATA[We&#8217;re happy to announce that you can now better manage your business&#8217; cash flow by spreading your payments to Melissa Shimmin &#124; Shimmin Design over 6-12 months when you pay by credit card via PayPal. This is for new projects &#8230; <a href="http://shimmindesign.com/2011/05/05/news-shimmin-design-is-now-offering-payment-plans/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://shimmindesign.com/2011/05/05/news-shimmin-design-is-now-offering-payment-plans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Get What You Pay For</title>
		<link>http://shimmindesign.com/2011/05/05/you-get-what-you-pay-for/</link>
		<comments>http://shimmindesign.com/2011/05/05/you-get-what-you-pay-for/#comments</comments>
		<pubDate>Thu, 05 May 2011 18:03:46 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[logo design]]></category>
		<category><![CDATA[CA]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Oakland]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=346</guid>
		<description><![CDATA[I just had a long email dialog with a potential client who wanted a website developed along with ongoing maintenance. I finally got around to asking her what her budget was: $300-$400. I just about fell out of my chair &#8230; <a href="http://shimmindesign.com/2011/05/05/you-get-what-you-pay-for/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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