So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what? With the social media taking the internet by storm, you can build your brand the new-fashioned way. Create a Facebook Page for your business. If you don’t already have … Read more
Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy. If you’re a small company, particularly a sole proprietorship, you may be doing your own copy writing and your voice may well … Read more
Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo. Where to Start Consider where text is to ge used. Adverttising? Brochures? Posters? Signage? Website? A combination? You’ll need fonts that work in all your media. Web vs. Print Is your business primarily … Read more
Choosing a good name these days can be especially challenging. Everyone wants theircompanyname.com. Unfortunately, much of the time, theircompanyname.com or the url you want is already taken. So what do you do? You want to create a name that’s memorable, that stands out. And yet fits in. Remember, your name sets the tone for who … Read more
When you’re launching your own company, you have to wear a lot of hats. Sometimes that includes designing your own logo and identity. But if you’re not a designer, it’s easy to get it wrong. So I’ve created this blog to help start-ups and business owners get it right. There are lots of things to … Read more