Part of PBS’ Off Book documentary series, the Art of Logo Design explores the logo’s origins, and what makes a good logo today.
Use these 9 key building blocks to create, strengthen and evolve your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when building your brand. They should all support and add to your identity as a whole. Product or Service: At the … Read more
Celebrate Nashville is a rich cultural event celebrating Nashville’s diverse minority communities with music, dance, food and art. Originally called Celebration of Cultures, the event’s logo needed to retain some aspects of the original logo, while at the same time evolving into a new design.
Way back when you started your business you didn’t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you’re not a designer) or you bought a pre-made logo from one of those $99 logo websites or possibly you hired your cousin’s sister-in-law’s kid ’cause … Read more
I just had a long email dialog with a potential client who wanted a website developed along with ongoing maintenance. I finally got around to asking her what her budget was: $300-$400. I just about fell out of my chair laughing. $300 would just about get her a single templated page with no design, no … Read more
Did you know the artist or graphic designer who created your logo probably owns the copyrights to it? Logo copyrights are secured automatically when the logo is created, or “fixed in a copy for the first time.” And the designer (or “author”) immediately becomes the owner of the design. Unless your contract specifically states that … Read more
The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format.
I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each … Read more
Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read. Start with a font. Pick something easy to read. Classic fonts are always a safe bet: Helvetica, Garamond, Caslon, Futura, Trade Gothic, Franklin Gothic, Bodoni. If … Read more