Use these 9 key building blocks to create, strengthen and evolve your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when building your brand. They should all support and add to your identity as a whole. Product or Service: At the … Read more
Way back when you started your business you didn’t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you’re not a designer) or you bought a pre-made logo from one of those $99 logo websites or possibly you hired your cousin’s sister-in-law’s kid ’cause … Read more
Did you know the artist or graphic designer who created your logo probably owns the copyrights to it? Logo copyrights are secured automatically when the logo is created, or “fixed in a copy for the first time.” And the designer (or “author”) immediately becomes the owner of the design. Unless your contract specifically states that … Read more
I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each … Read more
When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or stodgy? Traditional or edgy? Once I can ‘hear’ that voice, everything spills out from it. For example, if that voice … Read more
Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo. Where to Start Consider where text is to ge used. Adverttising? Brochures? Posters? Signage? Website? A combination? You’ll need fonts that work in all your media. Web vs. Print Is your business primarily … Read more
Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read. Start with a font. Pick something easy to read. Classic fonts are always a safe bet: Helvetica, Garamond, Caslon, Futura, Trade Gothic, Franklin Gothic, Bodoni. If … Read more