Understanding Logo File Formats
The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format.
graphic design
9 Essential Elements of a Corporate Identity
I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each … Read more
Set the Tone
When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or stodgy? Traditional or edgy? Once I can ‘hear’ that voice, everything spills out from it. For example, if that voice … Read more
Using fonts to extend your identity
Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo. Where to Start Consider where text is to ge used. Adverttising? Brochures? Posters? Signage? Website? A combination? You’ll need fonts that work in all your media. Web vs. Print Is your business primarily … Read more
So You Want to Hire a Designer: The Design Process
I recently started working with two new clients, both of whom had never worked with a graphic designer, design firm or ad agency before. In working with them, I’m finding a need to educate them on the design process. So I thought I’d outline that process for entrepreneurs and small business owners so that they’d … Read more
Creating a Killer Logo
Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read. Start with a font. Pick something easy to read. Classic fonts are always a safe bet: Helvetica, Garamond, Caslon, Futura, Trade Gothic, Franklin Gothic, Bodoni. If … Read more