9 Essential Elements of a Corporate Identity

I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each … Read more

Tag, you’re it!

You might be asking, ‘do I need a tagline?’ Well, that depends… Does your company name say what you do? For example, if your business is called Pete’s Plumbing, it’s pretty clear what you do. What about your logo? Does it say what you do? If you’re in residential real estate and your logo has … Read more