So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what? With the social media taking the internet by storm, you can build your brand the new-fashioned way. Create a Facebook Page for your business. If you don’t already have … Read more
I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each … Read more
Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy. If you’re a small company, particularly a sole proprietorship, you may be doing your own copy writing and your voice may well … Read more
When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or stodgy? Traditional or edgy? Once I can ‘hear’ that voice, everything spills out from it. For example, if that voice … Read more
Fonts are an integral part of your identity. Selecting the right typefaces goes beyond the font or fonts used in your logo. Where to Start Consider where text is to ge used. Adverttising? Brochures? Posters? Signage? Website? A combination? You’ll need fonts that work in all your media. Web vs. Print Is your business primarily … Read more
You might be asking, ‘do I need a tagline?’ Well, that depends… Does your company name say what you do? For example, if your business is called Pete’s Plumbing, it’s pretty clear what you do. What about your logo? Does it say what you do? If you’re in residential real estate and your logo has … Read more