Part of PBS’ Off Book documentary series, the Art of Logo Design explores the logo’s origins, and what makes a good logo today.
Use these 9 key building blocks to create, strengthen and evolve your company or product brand. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when building your brand. They should all support and add to your identity as a whole. Product or Service: At the … Read more
Way back when you started your business you didn’t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you’re not a designer) or you bought a pre-made logo from one of those $99 logo websites or possibly you hired your cousin’s sister-in-law’s kid ’cause … Read more
So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what? With the social media taking the internet by storm, you can build your brand the new-fashioned way. Create a Facebook Page for your business. If you don’t already have … Read more
Your company’s ‘voice’ is an integral part of you company’s identity. Just as color or fonts give the viewer a feeling about who your company is, so does the writing of your copy. If you’re a small company, particularly a sole proprietorship, you may be doing your own copy writing and your voice may well … Read more
When beginning the journey of developing a corporate identity, consider the tone you’ll be creating. I always like to visualize the voice of the company. Is it male or female? Young or old? Hip or stodgy? Traditional or edgy? Once I can ‘hear’ that voice, everything spills out from it. For example, if that voice … Read more
You might be asking, ‘do I need a tagline?’ Well, that depends… Does your company name say what you do? For example, if your business is called Pete’s Plumbing, it’s pretty clear what you do. What about your logo? Does it say what you do? If you’re in residential real estate and your logo has … Read more
Creating a killer logo may be the most difficult task in creating your identity. Just like your name it should be memorable. It should also be easy to read. Start with a font. Pick something easy to read. Classic fonts are always a safe bet: Helvetica, Garamond, Caslon, Futura, Trade Gothic, Franklin Gothic, Bodoni. If … Read more