9 Essential Elements of a Corporate Identity

I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. <sigh> I cannot go back in time and post this at the beginning…There are 9 essential elements that contribute to the building of your corporate identity. Each carry weight. Each add to the nuance and depth to your image as a whole. Consider each when building your brand. They should all support and add to your identity as a whole.

They are:

1. Name
2. Logo
3. Tagline
4. Color Palette
5. Fonts
6. Voice
7. Graphic Elements
8. Imagery
9. Brand or Identity Vehicles

You’ll find links to entries on the subjects I’ve touched upon thus far below:
What’s in a Name?
Creating a Killer Logo
Tag, You’re It!
Using Fonts to Extend Your Identity
Your Voice as Your Corporate Identity

Need help with your identity? Contact Melissa Shimmin.

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